Media Shift

I think the graph below is pretty clear in it’s indications regarding popularity of specific media.

Analysis

  1. The fall in blogs coincides with the rise of twitter
  2. Email is pretty constant (it’s here to stay, not increasing or descreasing – stable something to count on).
  3. MSN Messenger starts to tail off around when blogs take off and then killed off with the rise of twitter (may be other messenger protocols took off also).
  4. Newspapers are definitely on the decline, how they will fare only time will tell – certainly anybody following the News of the World scandal in the UK will have an opinion on this (failure…). Maybe they are hanging on for dear life? Time to Revolve or Die?
  • Patrice

    1) It is not obvious to me that blogs are falling due to Twitter. Not at all.
    3) MSN Messager has not much of a future (my personal opinion). This was the case way before Twitter started. There’s a reason why MS bought Skype.

    ‘Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time.’

    The graph only displays the results of Google searches. It has nothing to do with media usage or popularity (i.e. I use Twitter everyday but I certainly do not google it everyday). When you know where to find ‘it’, you don’t need to google it.

    If we go back to statement #1, I could say that I am reading tons of blog articles that are referenced in tweets. Does that mean that blogs are less popular? No. The way of finding them probably is though.

    I’m sorry to say your analysis is superficial (like my comment I guess) and plain wrong.

  • Patrice

    BTW, I forgot to mention that I came across this blog article from a Tweet. Something that will never be reflected by Google trend.

  • http://www.matthewslight.com matthew.slight

    @patrice I hadn’t looked into it like you have described. But you are right, the graph is only circumstancial evidence. I have to say though I do feel that it is representitive.

    What you have said about the way we find information is very interesting.